Top 5 ingredients to look when buying products for damaged hair

Hair care requires a lot of care and most of all, love, and prevention.

One of our main brand philosophies is to prevent, mention and educate our clients on understanding main active ingredients to adapt their beauty rituals for faster results.

A good haircare routine goes far beyond the beauty itself. Mixing Vitamins, food supplements, a healthy diet and quality haircare products is a key formula to prevent hair loss and damage overtime!

#1 Keratin- the secret of shiny hair

Keratin fights brittle fizzy hair improving hair structure over time.

Keratin is a fibrous protein that is naturally part of our hair structure, nails, and the outer layer of the skin. Being one of the most resistant proteins of the body, keratin prevents brittle hair improving its texture and shine over time. This molecule has a special affinity for degraded areas of the hair, restores the structure of the hair and smoothies all the overlapped cells leaving the hair shiny and bright!

Used in hair strengthening products, keratin also helps prevent hair breakage. This is possible due to the ability to bind to the structure of the split strands, covering the cuticle and straightening it. The result is a bright and powerful.

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2# Cannabis and Hemp- hair loss and deep nutrition

According to the recent studies, CBD interacts with the endocannabinoid system to increase cerebral blood circulation, helping the molecules penetrate as deep as needed for the hair to absorb all needed nutrients. Improved blood flow in the area near the hair follicles encourages hair growth and strengthening.

Hemp oil is full in Omega Fatty Acids that seal the hair moisture and completely nourish the cuticles. Massage of the scalp with oil soothes dryness of the scalp by absorbing nutrients and promotes hair growth.

#3 Argan oil- perfect for coloured hair!

The argan oil is rare, with impressive benefits, rich in omega 3, 6, 9 and the precious vitamins A and E. When applied to the hair, the argan oil hair products protect against harmful environmental factors, prevents drying and intensely moisturizes.

This oil also contributes to the sealing of dyes such as henna, increasing the duration between two dyes. Being rich in vitamin E, argan oil intensely cares for the hair, moisturizes it and repairs split ends, giving shine and health.